Thirteen things a small business pays for separately. One price per organisation rather than per person, on a platform we run and you can walk away from with your data in your hand.

00

Reviews.

Built. 19 EUR a month.

Every review of you in one place, answered from one place, and the sentiment counted rather than felt.

A small business is reviewed in three or four places and answers in none of them, because four logins is four habits and nobody keeps four habits. This is one inbox: the review arrives, the reply box is under it, and what was said is on the record with the date it was said.

The dashboard counts sentiment over time instead of showing a star average, which stops moving after the first fifty reviews and then tells you nothing for two years.

WHAT IT DOES

• Collects reviews from the places your trade is actually reviewed in
• One reply box, with a record of who answered and when
• Sentiment counted over time rather than an average that stops moving
• A printed code on the table or the counter that opens the review form

WHAT IT DOES NOT DO

• It does not write the reply for you
• It does not remove a review, and no software can
• It does not charge per review, per seat or per location

Subscription price is 19 EUR a month.

01

Menu.

Built. 29 EUR a month.

The menu on the table code, on the page and on the printed sheet, changed once.

A menu lives in four places and a price change reaches one of them. Here it lives once: the code on the table and the public page read the same record, so a dish taken off at noon is off everywhere at noon.

Allergens are a field on the dish rather than a footnote under the page, because a field can be filtered by the person reading it and a footnote is read by nobody in a hurry.

WHAT IT DOES

• One record behind the table code, the public page and the printed sheet
• Allergens and dietary marks as fields, filterable by the reader
• The same dish in more than one language, set once
• A dish switched off in a second, without asking a designer

WHAT IT DOES NOT DO

• It is not a till, and it does not take the order
• It does not charge per dish or per scan
• It does not lock the printed codes: they are yours and they keep working

Subscription price is 29 EUR a month.

specified

Bookings.

Planned. 19 EUR a month.

An appointment taken by the customer, at a time you are actually free, with the reminder sent before they forget.

The failure a booking page exists to prevent is the no-show, and what prevents it is the reminder rather than the calendar. Both are in the module, and a fee for a late cancellation is a setting rather than a plan you have to move up to.

Staff and rooms are separate resources with their own hours, so a salon with four chairs is four calendars behind one page.

WHAT IT DOES

• A public page that offers only the times you are free
• Confirmation and reminder by email, and by message where a number is given
• Staff and rooms as separate resources with their own hours
• A late-cancellation fee as a setting, off by default

WHAT IT DOES NOT DO

• It does not charge per practitioner, which is how this is usually priced
• It does not take the payment: that is the till, or your own terminal
• It does not send a message you have not written

Subscription price is 19 EUR a month.

specified

Point of sale.

Planned. 39 EUR a month.

A till that keeps taking money when the line drops, and closes the day with a report a person can read.

A till on a cloud service is a till that stops when the broadband does, in the middle of a Saturday. This one holds the day locally and settles when the connection returns, because that is the one requirement a shop cannot compromise on.

Card hardware stays somebody else's. It talks to the terminals a bank or a payment company already sold you rather than renting you another one.

WHAT IT DOES

• Takes the sale with the connection down and settles when it returns
• Talks to card terminals you already have rather than renting you one
• An end-of-day report that reconciles against the bank
• More than one till in the same shop on the same record

WHAT IT DOES NOT DO

• It is not a payment processor and never holds your money
• It does not rent hardware, and there is nothing to lease
• It does not take a percentage of the sale

Subscription price is 39 EUR a month.

specified

Loyalty.

Planned. 15 EUR a month.

Points, stamps or tiers, whichever the trade actually uses, without an app anybody has to install.

A loyalty app is installed once and opened never. This runs off the code already on the table and the address the customer already gave you, which is the difference between a scheme people use and a scheme people had.

Referral is the same mechanism pointed the other way, so it is a setting here rather than a second product with a second price.

WHAT IT DOES

• Points, stamps or tiers, chosen per organisation
• Runs off a printed code, with no app to install
• Campaigns to the people who have not been in for a while
• Referral codes, which are the same mechanism reversed

WHAT IT DOES NOT DO

• It does not sell you customer data, or anybody else theirs
• It does not need a card in a phone wallet
• It does not charge per member

Subscription price is 15 EUR a month.

specified

Surveys.

Planned. 9 EUR a month.

Ask the question while they are still standing there, not in an email a week later.

Response rate is mostly a function of when you ask. A code at the door answered in thirty seconds beats a mail nobody opens, and conditional logic is what keeps it to thirty seconds: a question that no longer applies is not asked.

The answers are yours to export from the first day, in a file a spreadsheet opens.

WHAT IT DOES

• Net promoter and satisfaction as standard forms, or your own questions
• Conditional logic, so a question that no longer applies is not asked
• Sent by email, or answered from a printed code
• Export to a file a spreadsheet opens, from the first day

WHAT IT DOES NOT DO

• It does not score your staff for you
• It does not hold the answers behind an export charge
• It does not charge per response

Subscription price is 9 EUR a month.

specified

Newsletter.

Planned. 9 EUR a month.

A letter you write, on a schedule you set, to a list that stays yours.

A mailing platform charges per subscriber, which means the better your list does the more you pay for having built it. This is one figure for the organisation, and the list exports whole on any day you ask for it.

Bounces and opens are recorded because delivery is a technical fact you need, not a score somebody is graded on.

WHAT IT DOES

• A letter built once and sent on a schedule
• Bounces recorded, so a dead address stops costing you delivery
• Opens counted, without a per-recipient charge
• The list exports whole, as a plain file, on any day

WHAT IT DOES NOT DO

• It does not charge per subscriber
• It does not rent you your own list back
• It does not follow the reader beyond the open and the click

Subscription price is 9 EUR a month.

specified

Inventory.

Planned. 25 EUR a month.

What is on the shelf, what is running out, and in which of your places.

A stock spreadsheet is right on Monday morning and wrong by Tuesday lunch, because keeping it right is a second job somebody does after their first one. This counts down from the sale and up from the delivery, so being right is the default rather than a task.

The reorder leaves as a document to the supplier rather than as a note to yourself.

WHAT IT DOES

• Counts down from the sale and up from the delivery
• A low-stock alert set per line rather than one number for everything
• More than one location, with stock moved between them on the record
• A reorder that leaves as a document to the supplier

WHAT IT DOES NOT DO

• It does not order anything by itself
• It does not require the till, though it is worth more beside it
• It does not charge per line or per location

Subscription price is 25 EUR a month.

specified

Events.

Planned. 9 EUR a month.

A public page of what is on, who is coming, and when it is full.

Capacity is the whole job. A page that takes a hundred and twelve names for ninety seats has cost you an evening, so the count is held on the record and the last seat closes the list.

A ticket is a code on a phone that the door reads once. It is not an account anybody has to make.

WHAT IT DOES

• A public page of what is on, with the times
• Names taken up to a capacity you set, and closed at it
• A ticket as a code the door reads once
• No account required from the person coming

WHAT IT DOES NOT DO

• It does not sell the ticket: a paid event goes through the till
• It does not charge per attendee
• It does not publish the guest list

Subscription price is 9 EUR a month.

specified

Gallery.

Planned. 9 EUR a month.

The pictures, in albums, without the location of every one of them attached.

A photograph off a phone carries where and when it was taken. A salon publishing its own work does not intend to publish a customer's address, so the location and the device are stripped on the way in rather than offered as a setting somebody has to find.

Each picture is delivered at the size the screen asked for, because a two-megabyte photograph on a phone is a page nobody waits for.

WHAT IT DOES

• Albums on a public page, in an order you set
• Location and device data stripped on upload, not as an option
• Each picture delivered at the size the screen asked for
• A picture withdrawn is withdrawn everywhere at once

WHAT IT DOES NOT DO

• It does not edit the photographs
• It does not charge per image or per gigabyte inside the plan
• It does not train anything on what you upload

Subscription price is 9 EUR a month.

specified

Blog.

Planned. 9 EUR a month.

Your own writing at your own address, with a feed anybody can take.

This is the customer's blog rather than ours: it stands on their own subdomain, and on their own domain on the larger plan. What we write is at ave17.com/blog and is a different thing entirely.

Every post has a plain feed, because a reader who wants to follow you should not have to make an account with anybody to do it.

WHAT IT DOES

• Posts at your own address rather than inside somebody else's brand
• A plain feed any reader can take, with no account
• A draft that is not public until you say so
• Text that exports as text, so leaving is a copy rather than a project

WHAT IT DOES NOT DO

• It does not put advertising next to your writing
• It does not charge per post or per reader
• It does not require our name to be on the page

Subscription price is 9 EUR a month.

specified

Jobs.

Planned. 19 EUR a month.

A careers page, an application form, and a record of what happened to each one.

What small employers get wrong is not the advert, it is the eleven applications that were never answered. Every application lands in one list with a state on it, so nobody is left waiting because a message was missed.

What a candidate sends is personal data about somebody who does not work for you, so it has a stated retention period and a delete that means delete.

WHAT IT DOES

• A public careers page carrying your own open roles
• One list of applications, each with a state on it
• A stated retention period, and a delete that removes the file
• A reply that goes from you rather than from a system address

WHAT IT DOES NOT DO

• It does not score or rank a candidate
• It does not post to job boards on your behalf
• It does not charge per advert or per applicant

Subscription price is 19 EUR a month.

specified

Forms.

Planned. 9 EUR a month.

The form you keep asking for, built once, sending what it collects where you need it.

Most requests for a small feature turn out to be a request for a form: an enquiry, a return, a booking of something odd. Rather than thirteen modules becoming thirty, one of them builds the form and sends the answers onward.

A webhook is the honest version of an integration: it names where the data goes, and it can be pointed at a system of your own.

WHAT IT DOES

• A form built without code, with conditional questions
• File uploads with a stated size and a stated retention
• A webhook to your own system, so the answers go where you say
• Every response exportable as a plain file

WHAT IT DOES NOT DO

• It does not take payments
• It does not charge per response or per form
• It does not keep a copy after your retention period

Subscription price is 9 EUR a month.

A

What it costs.

One price per organisation, whoever uses it. A module costs the same for a cafe with three people and a practice with thirty, because what is being run is the module rather than the people.

ONE AT A TIME

• Any module on its own, at the figure on its own tile
• Nine a month at the low end, thirty-nine for the till
• Two modules cost the two figures: there is no penalty for taking one

FIVE MODULES, 79 A MONTH

• Any five of the thirteen
• 25 GB of storage
• Delivery by push as well as by mail
• Your own subdomain

ALL OF THEM, 199 A MONTH

• Every module, including the ones written after you start
• 100 GB of storage
• Your own domain, and one sign-on across the lot
• Support answered ahead of the queue, in the hours the terms state

ADDED TO EITHER

• Storage, 5 a month per further 25 GB
• A further language on the public surfaces, 9 a month
• A further domain, 5 a month
• Messages, 20 a month for a thousand of them

Prices are in euro. We are not registered for VAT, so nothing is added to any of them. Anything built to order sits outside this list and is priced on the inquire page.

Ask about availability and subscription terms before ordering.

B

Availability.

Two modules are built; eleven are specified and priced. Ask about availability.

Built

• Two modules, for use in our own environment

Specified

• Eleven modules with published intended prices

The published figures are the intended subscription prices.

C

Ask about a module.

Tell us which of the thirteen you would use and what you run today. You get an answer from a person, and an honest date rather than a place on a waiting list.

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BEFORE YOU ASK

• A · What it costs
• B · Availability

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• C · Ask about a module